The Martinsons spirit is often cited as an important factor in the success of the company. Without the inherent, aggressive business culture which has been a part of this family-owned business throughout its history, we wouldn't be where we are today. The combination of innovative spirit, daring and competitive instinct has seen the company assume an obvious position at the forefront of developments. 

An innovative force An innovative spirit is evident throughout Martinsons' history. It was evident when Karl Martinson laid the company's foundation at the end of the 1920s through his purchase of a mobile sawmill, and it is evident today in the form of industry-leading construction solutions within such areas as building systems and the next generation of wooden bridges. The ability to generate new ideas and this innovative, driving force were important factors when the company began, and continue to guide Martinsons today. 

The courage to believe in your ideas Still, an innovative spirit in itself doesn't count for much if you don't have the courage to dare to take a chance and give your innovative ideas an opportunity to develop. One of Martinsons' strengths is its daring and the willingness to believe in its ideas. One example of this was Martinsons' foresight in recognising the potential of glulam in its early stages during the 1960s, and then building its own factory for glulam manufacture. Today, Martinsons is Sweden's leading glulam manufacturer. This foresight and daring have also seen the company go against the tide and be willing to invest rather than cut back, even in times of economic downturn.

The desire to lead development It might be said that the Martinsons spirit has its roots in what is known as typically 'northern Swedish': a genuine, down-to-earth approach that makes doing business easy and builds trust among customers, combined with a large helping of the stubbornness characteristic of northern Swedes and a strong desire to succeed. The competitive instinct which exists at Martinsons means we're not satisfied with simply following when it comes to development within wood processing and to new technology. We want to be a part of and even lead the charge.